Ben Labay

Ben Labay

Managing Director / Experimentation
Speero

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About this Speaker

Ben is a conversion research strategist and managing director of Speero by CXL, a CX Optimization agency. He combines 10+ years of academic and statistics training with customer experience and UX knowledge to scope and run conversion research programs for companies around the world. including companies like ADP.com, Codecademy, Grubhub, Serta Simmons, and a Proctor & Gamble Brand. From B2B lead generation to direct to consumer ecommerce Ben has added millions in revenue to clients by applying scientific rigor in understanding, then changing, customer's perceptions and behaviors.

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